Moonstone Media - Our 5 step approach

Less hustle,
more output.

Make use of world-class know-how and run Google marketing campaigns that work.

An effective approach to online advertising

It takes 7 touch points for the average customer to make gather knowledge about a product or service and eventually purchase it. Google ads reach out to the customer at the end of the buying journey and help to give the final buying impulse. More upper-funnel touch points require an intimate and emotional exchange with the customer that can hardly be achieved with paid online advertising. Due to this, you will be able to run effective online marketing campaigns by focussing on Google ads whilst saving budget for more qualitative upper-funnel activitivies.

Our 5 Step Approach

1. Understand

Tell us about your company, competition and customers so we understand your goals and where you are coming from.

2. Strategise

We develop an online marketing strategy for Google advertising that combines historic insights with our proven expertise.

3. Create

Our team creates unique ads that represent your product or service in the best possible way and drives conversions.

4. Iterate

We experiment with different variables - such as keywords, campaign types and bidding strategies to find new profitable ads.

5. Scale

We scale what works and continue with ongoing tests to identify new anchor points before old ones dry up.

Most ad accounts are fickle and quickly drop in performance if changes are made. Our campaign setup is built on an iterative and data-driven process that identifies winning Google ads with long-term potential. Therefore, the first 3 months of our partnership focus on optimising existing campaign performance (if available) and identifying growth levers for future revenue through experimentation.

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Less hustle,more output.